Marketing and engagement

Connected campaigns for the audiences that matter.

We plan and deliver campaigns, content and search improvements around your audiences and goals. For regulated work, messaging and channels follow the review requirements agreed with your team.

WebEmailSocialSearchEventsField teams

What we do

Reach, relevance and results.

Explore the services, deliverables and expected benefits below.

Digital marketing

Campaign strategy, planning and delivery across search, email, web and social, measured against goals agreed at the start.

What you get

  • Audience and channel planning
  • Campaign plans with clear goals and measures
  • Content produced from approved material
  • Reporting that shows what worked and what to change

How this helps

Marketing effort directed at the channels and messages that perform.

SEO and AI visibility

Technical SEO, useful content and accurate structured data to help search engines and AI assistants discover and understand your organisation.

What you get

  • A technical SEO audit and fixes
  • Content structured around the questions your audience asks
  • Structured data that describes your organisation and services
  • Search performance reporting and sampled monitoring of AI mentions and citations

How this helps

Clearer information for search engines and AI assistants, with ongoing measurement of discovery and referrals.

Omnichannel campaigns

Coordinated HCP and customer journeys across channels, with sequencing and content built from approved material.

What you get

  • Journey maps for each audience
  • Channel plans and sequencing rules
  • Content adapted for each channel from approved claims
  • Measurement across the whole journey

How this helps

Consistent messages that build on each other rather than compete for attention.

Social media

Content, calendars and community management that fit your brand, your audience and the rules of your industry.

What you get

  • Social media strategy and channel guidelines
  • Content calendars and creative
  • Community management and response guidance
  • Monthly reporting and recommendations

How this helps

A consistent presence that builds your reputation within the rules of your industry.

How we work

Plan, launch, learn.

  1. Audit and plan

    We review your channels, content and search visibility, then agree audiences, goals and measures.

  2. Create and approve

    Content is produced from approved claims and prepared for review where it is needed.

  3. Launch and measure

    Campaigns go live with tracking in place, and results are reported against the agreed measures.

  4. Improve

    We review results, test changes and refine the next campaign cycle.

Questions

Common questions.

What is AI visibility?

AI visibility describes how your organisation appears in AI-generated answers and search experiences. We review the clarity and discoverability of your public information and monitor a defined sample of responses. Results vary by platform, query and time.

Can you market prescription medicines?

We support appropriately scoped pharmaceutical communications through the client's review process. The audience, market and channel determine what can be published, and relevant regulatory advisers should confirm the requirements.

How do you handle tracking and personal data?

Tracking, cookies and audience data are set up within your privacy policy and consent settings, and agreed with your data protection team before a campaign goes live.

Do you run campaigns for organisations outside healthcare?

Yes. We also run digital marketing, SEO and social media for technology companies and growing businesses.

Start with a website and AI visibility audit.

How your site performs for users, search engines and AI assistants, with a prioritised list of fixes.

Discuss your campaign