Pharma CLM and e-detailing, Ireland
Glyz designs and builds closed-loop marketing (CLM) presentations, digital detail aids and Veeva Approved Email for pharmaceutical companies in Ireland and across Europe. Our team holds Veeva and PromoMats certifications, and every piece is built to pass medical, legal and regulatory review and to work in a real conversation.
Why it matters
Field teams have less time with healthcare professionals than ever, so the content they open in a meeting has to earn its place. A CLM presentation succeeds when it lets the representative go straight to what matters to that doctor, with every claim already approved. That is what we design for.
What we deliver
From a single Veeva CLM presentation to a multi-market programme, built in the format that suits your field team.
Interactive presentations built natively for Veeva CRM, with navigation designed for live conversations and key messages tracked for closed-loop insight.
Presentations representatives choose to open, with engagement data your brand team can use.
E-detailing content in HTML5 for other CRM platforms, websites or remote meetings, designed to the same standard as your Veeva content.
One consistent story across every channel your representatives use.
Interactive PDFs from InDesign for teams that need a lighter format, with linked navigation, references and print-ready versions.
A practical format when a full CLM build is more than the job needs.
Approved Email templates and fragments that extend the conversation after the meeting, designed for your brand and tested across email clients.
Follow-up that keeps your key message in front of healthcare professionals between visits.
Content referenced, annotated and packaged for Veeva Vault PromoMats, so it reaches medical, legal and regulatory review complete.
Fewer review rounds and content in the field sooner.
Global content adapted for Ireland and other markets, with every change recorded so local versions stay traceable to the approved source.
Local versions that stay aligned with global brand assets and are easy to maintain.
How we work
We agree the audience, the key messages, the format and the review route before design starts.
We design the flow around the questions healthcare professionals ask and prototype it with realistic content.
We build natively for Veeva CRM or your chosen format and test every link, pop-up and reference on the device.
We link every claim to its reference and prepare the package for Vault PromoMats.
We support each review round, release the approved content and keep it current as evidence changes.
Why Glyz
You have one point of contact who owns your project from kick-off to delivery, backed by a team covering content strategy, creative design, UX and UI, development and quality control. We work directly with your brand, medical and review teams, share a status update every week and flag risks before they become delays.
We advise as we go. Where a lighter format or a shorter build would serve your field team better, we say so, so you choose the right solution rather than the biggest one.
Read the detail aid case study ›Questions
Closed-loop marketing (CLM) is interactive content that representatives use with healthcare professionals, usually on a tablet through a CRM such as Veeva. It records which messages were shown, so brand teams can see what resonates and improve the next version.
Yes. We design and build CLM presentations natively for Veeva CRM, test them on the device and prepare them for Veeva Vault PromoMats. Our team holds Veeva and PromoMats certifications.
Yes. We reference and annotate content as we design it and prepare submission packages in the format your reviewers expect, so content reaches review complete and accurate.
We prepare content with the IPHA Code of Practice and your own procedures in mind, and support your reviewers throughout. Final approval always sits with your medical, legal and regulatory team.
Yes. We adapt global CLM and email assets for Ireland and other European markets, keeping a record of every change so local versions stay aligned with the approved source.
Yes. We are based in Dublin and work with pharmaceutical teams across Europe, supported by our hubs in Canada and India.
Tell us what you have in mind and a senior consultant will respond within one business day.
