Pharma website development, Ireland

Pharma websites that are modern, compliant and easy to find.

Glyz designs and develops websites for healthcare professionals and patients for pharmaceutical companies in Ireland and across Europe. We build user-centred, accessible sites inside your own development environment, prepare every change for review and make sure your content can be found by search engines and AI assistants.

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In brief

What is pharma website development?

Pharma website development is the design, build and upkeep of websites for pharmaceutical companies, usually one site for healthcare professionals and another for patients and the public. What sets it apart from ordinary web work is the rules around it: promotional content must follow the IPHA Code of Practice in Ireland, prescription medicines cannot be promoted to the public, HCP-only content needs access control, and every page passes medical, legal and regulatory review before it goes live.

Glyz handles the whole process for pharmaceutical companies in Ireland and across Europe: strategy, UX and UI design, development in your CMS or ours, accessibility to WCAG 2.2 AA, GDPR-compliant cookie consent, review-ready content packages, and the technical SEO and structured data that help search engines and AI assistants understand the site.

What we build

Websites for every pharma audience.

New builds, redesigns of legacy sites and ongoing content operations, delivered by one team.

HCP websites

Product and resource websites for healthcare professionals, with HCP-only areas protected in the way your compliance team requires.

What you get

  • Information architecture built around HCP needs
  • HCP-only areas and access control
  • Product information, resources and downloads
  • Content prepared for medical, legal and regulatory review

How this helps

A site healthcare professionals return to because it answers their questions quickly.

Patient and disease awareness websites

Clear, accessible websites for patients, carers and the public, written and designed for people without a medical background.

What you get

  • Plain-language content structure
  • WCAG 2.2 AA accessibility
  • Support tools and downloadable resources
  • Content that respects promotional rules for the public

How this helps

Information patients can understand and trust.

Legacy site modernisation

Redesigns that replace dated, hard-to-use sites with modern, user-centred experiences, without breaking compliance or your existing processes.

What you get

  • Expert review of your current site
  • Modern UX and UI design
  • Migration of approved content
  • Launch planning with your teams

How this helps

A modern experience that reflects the quality of your science.

Built in your environment

Development inside your own content management system and development environment, following your conventions so your teams can maintain it.

What you get

  • Work within your enterprise CMS and permissions
  • Your security and supplier requirements
  • Documentation and handover
  • Our CMS if you do not have one

How this helps

A site that fits your organisation, not just your brand.

Search and AI visibility

Websites structured to be found and understood by search engines and AI assistants such as ChatGPT, Gemini and Copilot.

What you get

  • Technical SEO and structured data
  • Clear headings, metadata and content structure
  • Performance and Core Web Vitals
  • Answer-first content for AI search

How this helps

Content that is found when healthcare professionals and patients look for it.

Content operations

Ongoing updates on an agreed release schedule, with every change prepared for review and checked before it goes live.

What you get

  • Review-ready change packages
  • Checks against the brief before release
  • An agreed release rhythm
  • Weekly status updates

How this helps

A site that stays current without becoming a burden for your brand team.

How we work

Strategy, design and development as one team.

  1. Evaluate

    Our web strategy, design and UX specialists review your current site against current standards and your audience’s needs.

  2. Design

    We design a modern, user-centred experience within your brand and compliance requirements.

  3. Build

    We develop in your environment or ours, with accessibility, security and search built in from the start.

  4. Review and launch

    We prepare content for review, support every round and launch to an agreed plan.

  5. Run and improve

    We keep content current on a predictable schedule and improve the site as your needs change.

Why Glyz

One accountable team, from first review to every update.

You have one point of contact who owns delivery, backed by web strategy, UX and UI, development and quality specialists. We work directly with your brand, digital, IT and review teams, share a status update every week and flag risks early, so your team is not managing the project for us.

Read the HCP website case study ›

Questions

Common questions.

Can you build inside our existing CMS?

Yes. We regularly work inside our clients’ own content management systems and development environments, following their conventions, permissions and security requirements.

Can you create HCP-only areas?

Yes. We build HCP-only sections with the access control your compliance team requires, so promotional content is shown only to the right audience.

Do you work to the IPHA Code of Practice?

We design and prepare website content with the IPHA Code of Practice and your own procedures in mind, and support your reviewers. Final approval always sits with your medical, legal and regulatory team.

Are your websites accessible?

Yes. We design and build to WCAG 2.2 AA and test accessibility before launch.

Will our website be visible in AI search?

We structure content, headings, metadata and schema so search engines and AI assistants can understand it, and write key pages so they answer common questions directly.

Which rules apply to a pharma website in Ireland?

Promotional content for healthcare professionals follows the IPHA Code of Practice, prescription medicines cannot be promoted to the public, personal data and cookies fall under GDPR and ePrivacy rules, and your own company procedures add review and approval steps. We design the site and its content workflow around all of these.

Do you work with Veeva PromoMats review workflows?

Yes. Members of our team hold Veeva and PromoMats certifications, and we prepare website content so it moves smoothly through your Vault review and approval process.

Do you only work in Ireland?

No. We are based in Dublin and work with pharmaceutical and life sciences companies across Ireland and Europe, with delivery hubs in Canada and India.

Can you look after our website after launch?

Yes. We run content operations on an agreed release schedule, preparing each change for review and checking it before release.

Planning a new or modernised pharma website?

Tell us what you have in mind and a senior consultant will respond within one business day.

Discuss your website