HCP website development and content operations
Website development and continuous content updates for a global biopharmaceutical company's professional-audience website, delivered inside the client's own content management system.
- Client
- Global biopharmaceutical company, Europe
- Services
- Web development, content operations, quality control
- Status
- Ongoing
Context
The wider situation.
Websites for healthcare professionals are an important channel for pharmaceutical companies, providing product information, resources and updates to a specialist audience. Because the content is aimed at professionals and relates to medicines, it is subject to the same scrutiny as other promotional and medical material. Each change, however small, normally needs to pass review before it goes live, and the site must remain consistent with brand and accessibility requirements.
This creates a particular operational challenge. Content changes are frequent, but each one carries a review step, and the website usually sits within the company's own enterprise content management system rather than a platform the agency controls. Teams need a dependable way of preparing changes, checking them and releasing them on schedule. Without that discipline, updates queue up, errors reach review, and the site falls behind the information it is meant to provide.
The challenge
What needed to change.
A website for healthcare professionals had to stay current, with frequent content changes that each needed to pass review before going live.
Updates were planned around the client's brand, accessibility and review requirements and the agreed release schedule.
What we did
Our approach.
Website development and content updates in the client's enterprise content management system
Worked to the client's brand, accessibility and review requirements
Prepared each change for review and checked it against the brief before release
Kept a steady release rhythm alongside the client's teams
The engagement is run as an ongoing content operation within the client's enterprise content management system. Website development and content updates are carried out in that system, to the client's brand, accessibility and review requirements. Each change is prepared for review and checked against the brief before release. Updates are planned around the agreed release schedule, and the work keeps a steady release rhythm alongside the client's teams, so that the site stays current while every change passes review before going live.
Delivery perspective
The engagement combines website updates, content preparation and release checks within the client's systems.
Planning similar work
What similar organisations should consider.
Work inside the client's systems
Large organisations often require that websites are managed within their own content management system. Working directly in that environment keeps content, permissions and records where the organisation expects them. It also means the delivery team must learn the system's conventions and constraints well, so that changes are made consistently and do not create extra work for internal teams.
Prepare every change for review
Reviewers can approve changes faster when each one arrives complete, clearly described and supported by the relevant material. Treating review preparation as part of the change itself, not a separate task, reduces back and forth. It also helps the organisation keep a clear record of what was changed and approved.
Check against the brief before release
A final check against the original brief confirms that what is about to go live matches what was requested and approved. This step catches small discrepancies in wording, links or layout that are easy to miss. Applied routinely to every change, it protects both the accuracy of the site and confidence in the release process.
Agree a release rhythm
A predictable schedule helps brand, review and web teams plan their work. When everyone knows when changes will be released, requests can be timed accordingly and urgent items can be handled as exceptions. A steady rhythm, agreed with the client's teams, is usually more sustainable than releasing each change on demand.
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