Insights
Perspectives on design, digital and AI.
Ideas and practical guidance on design, content, technology, AI and change, shaped around the work organisations need to do.
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- AI strategy7 Jun 2026 · 5 min readDefining responsibilities as pharma teams adopt AIFour responsibilities pharma teams should define as AI use grows: translation, governance, scientific review and regulatory coordination.Read the article
- AI strategy25 May 2026 · 4 min readHow AI may change work in pharma teamsHow AI may change tasks in medical writing, regulatory affairs and clinical operations, and how to plan that change with your teams.Read the article
- AI strategy22 May 2026 · 4 min readThree questions before approving a pharma AI investmentThree questions to test any pharma AI proposal: the benefit sought, the cost of errors and the changes needed around the system.Read the article
- Strategy21 May 2026 · 4 min readMoving pharma AI from pilot to everyday useHow production planning, governance and adoption help pharma organisations turn an AI pilot into a dependable everyday service.Read the article
- Strategy14 Mar 2025 · 5 min readEight practical checks for a digital transformation planEight checks covering goals, users, technology, security, sponsorship, adoption, evidence and upkeep before a digital programme begins.Read the article
- Strategy19 Jan 2025 · 5 min readChoosing measures that show whether a strategy is workingHow to link financial, operational, customer and people measures to strategic goals, with clear definitions, baselines and owners.Read the article
- Operations25 Nov 2024 · 5 min readA practical approach to improving business processesMap the real workflow, find the causes of delay and rework, and design a better process before choosing automation or new software.Read the article
- Strategy17 Nov 2024 · 5 min readPlanning technology changes around business needsA measured way to assess systems, compare automation, applications and AI, and plan secure, maintainable technology change.Read the article
- Strategy10 Nov 2024 · 5 min readBuilding resilience into a business strategyHow to build resilience into strategy through clear priorities, mapped dependencies, tested assumptions and digital services that can be maintained.Read the article
- Digital13 Oct 2024 · 5 min readBuilding a practical digital transformation roadmapHow to turn a list of technologies into a prioritised digital roadmap built on user needs, readiness, practical options and phased delivery.Read the article
- Strategy4 Oct 2024 · 5 min readHow leaders can support lasting organisational changePractical ways leaders can explain purpose, connect change to daily work, share responsibility and support learning so new ways of working last.Read the article
- Operations22 Sep 2024 · 5 min readWhat operational excellence means in everyday workWhat operational excellence looks like in practice: choosing the right process, clarifying responsibilities and measuring whether changes help.Read the article
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