HCP communications, Ireland
Glyz plans, writes, designs and builds communications for healthcare professionals (HCPs) for pharmaceutical and life sciences companies in Ireland and across Europe. Every piece is built from approved claims and references, prepared for your medical, legal and regulatory review, and planned around what HCPs actually need.
In brief
HCP communications are the emails, websites, detail aids, meetings, webinars and educational materials that pharmaceutical and life sciences companies use to inform healthcare professionals about their medicines, therapy areas and services. In Ireland, promotional communications to HCPs must follow the IPHA Code of Practice, and every item normally passes medical, legal and regulatory review before it is used.
Glyz brings planning, writing, design, development and event support together in one team, so your HCP communications stay consistent across channels and arrive at review in the shape your reviewers need.
What we deliver
Engage one service or combine several into a coordinated plan.
Approved Email templates and fragments, and other HCP emails, designed for your brand and tested in the email clients agreed for the project.
Emails your field and brand teams can use with confidence.
Product and resource websites for healthcare professionals, with HCP-only areas protected in the way your compliance team requires.
A site HCPs return to because it answers their questions quickly.
Interactive and static detail aids for representative conversations, prepared for your Veeva environment and local-market requirements.
Materials that support a focused, credible conversation.
Support for HCP meetings, advisory boards and congress activity, from agenda and materials through to follow-up.
Well-prepared meetings that make good use of HCPs\u2019 time.
Webinars and online events for healthcare professionals, from platform set-up and speaker briefing to follow-up communications.
Online events that run smoothly and keep working after they end.
Educational and promotional copy for healthcare professionals, written from approved sources and referenced for review.
Accurate, readable content prepared for an efficient review.
How we work
We agree the HCP audience, the message, the channels and the review route before anything is created.
We write, design and build from approved claims and references, consistent across channels.
We prepare each item for your medical, legal and regulatory review and support every round.
Communications go live with the engagement measures agreed at the start.
We review what worked and refine the next cycle of communications.
Why Glyz
Planning, writing, design, development and event support sit in one team, so your HCP communications keep one voice and one set of approved claims across email, web, detail aids and meetings. Members of our team hold Veeva and PromoMats certifications, and we work within your review process rather than around it.
Read the interactive HCP detail aid case study ›Questions
Communications aimed at healthcare professionals, such as emails, websites, detail aids, meetings, webinars and educational materials, used by pharmaceutical and life sciences companies to share information about medicines, therapy areas and services.
Yes. We plan and prepare HCP communications with the IPHA Code of Practice and your own procedures in mind, and support your reviewers. Final approval always sits with your medical, legal and regulatory team.
Yes. We design and build Approved Email templates and fragments, test them in the agreed email clients and prepare the files for review in your Vault.
Yes. We support planning, agendas, presentations, briefing packs, virtual and hybrid set-up, and follow-up content, working alongside your medical and compliance teams.
Yes. We plan webinars, set up the platform, brief speakers, prepare slides and handle registration, reminders and follow-up communications.
No. We are based in Dublin and support pharmaceutical and life sciences companies across Ireland and Europe, with delivery hubs in Canada and India.
Tell us what you have in mind and a senior consultant will respond within one business day.
