Digital interactive HCP detail aid
Digital interactive detail aids for a global biopharmaceutical company, designed for field teams to use with healthcare professionals and prepared for medical, legal and regulatory review.
- Client
- Global biopharmaceutical company, Europe
- Services
- Detail aids and e-detailing, localisation, quality control
- Area
- Design and creative
Context
The wider situation.
Pharmaceutical companies in Europe operate under strict rules on how medicines are promoted to healthcare professionals. Any material a representative shows in a meeting is treated as promotional content, so every claim must be consistent with the approved product information and supported by a reference that a reviewer can check. Medical, legal and regulatory reviewers examine each item before it can be used, and content that arrives incomplete or poorly referenced tends to return for further rounds of review.
Interactive detail aids add a further layer of complexity. Navigation, pop-ups and linked references all have to work as intended on the platform the field team uses, and they must behave the same way in every local version. Global brand teams usually create the core story and assets, while local teams adapt them for their own market. Keeping those versions aligned with the approved source is what allows content to move through review and into use with confidence.
The challenge
What needed to change.
Brand teams needed interactive content that representatives could use in conversations with healthcare professionals, built for the company's Veeva platform and consistent with global brand assets.
Every slide had to be accurate, referenced and ready for review, and local versions had to stay aligned with the approved source.
What we did
Our approach.
Designed and built interactive slides and navigation on Veeva
Adapted global content for the local market
Referenced claims and prepared files for medical, legal and regulatory review
Checked every deliverable against the brief, the references and the brand rules before release
The work was organised around the client's review process. Interactive slides and navigation were designed and built on Veeva, using the global brand assets as the starting point, and global content was adapted for the local market. Claims were referenced and files were prepared so that medical, legal and regulatory reviewers could assess them. Before release, every deliverable was checked against the brief, the references and the brand rules, so that each local version stayed aligned with the approved source.
Delivery perspective
The work combined interactive design, localisation and preparation for the client's review process.
Planning similar work
What similar organisations should consider.
Plan for review from the start
Reviewers need to see where each claim comes from and how it relates to the approved source. Building referencing into the design process, rather than adding it at the end, reduces the number of review rounds. It also helps when files are prepared in the format the review team expects, with references clearly linked to the statements they support.
Design for the conversation
A detail aid is used during a short discussion between a representative and a healthcare professional. Navigation should let the representative move quickly to the topic that matters in that conversation, rather than forcing a fixed sequence. Testing the flow on the platform itself shows how it will behave in a real meeting, before it reaches reviewers.
Keep local versions traceable
When global content is adapted for a local market, every change should be visible and justified. Local versions that drift from the approved source become harder to review and harder to maintain. A clear record of what was changed, and why, makes later updates simpler when the global content is revised.
Check before every release
A structured check against the brief, the references and the brand rules catches errors before they reach reviewers or field teams. This works best as a routine step applied to every deliverable, not an occasional audit. It protects the review timetable and gives brand teams confidence in what is sent for approval.
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