Pharma omnichannel, Ireland
Glyz plans and produces omnichannel engagement for pharmaceutical companies in Ireland and across Europe: coordinated journeys for healthcare professionals across representative visits, Veeva Approved Email, websites, webinars and events, built from approved content and prepared for review.
In brief
Pharma omnichannel is the coordination of every channel a company uses to engage healthcare professionals, so that face-to-face visits, remote calls, email, websites, webinars and events form one connected journey rather than separate campaigns. Each step builds on the last, and the next action depends on how the HCP has engaged.
Making it work depends on three things: a journey plan for each audience, a library of approved content modules that can be reused across channels, and platforms such as Veeva CRM and Vault set up to deliver and record it. Glyz helps with all three.
What we deliver
Engage one part or the whole journey.
Journey maps for each HCP audience, with channel roles, sequencing and next-best-action rules agreed with brand and field teams.
A plan where every channel has a job and each step builds on the last.
Content built as reusable, approved modules that can be adapted for each channel without starting review from scratch.
Faster production with consistent messages across channels.
Approved Email templates and fragments and interactive detail aids, built for your Veeva environment and prepared for review in Vault.
Field-ready materials that work in the systems your teams already use.
The digital touchpoints that complete the journey, from HCP websites and portals to webinars and virtual events.
Digital channels that continue the conversation between visits.
How we work
We map audiences, channels and the journey with your brand and field teams.
We create modular content from approved claims and prepare it for review.
We build email, detail aids, web and event assets for your platforms.
The journey goes live with the measures agreed at the start.
We review engagement and refine the journey and content.
Why Glyz
Glyz plans the journey and produces the content and channel assets in the same team, so the plan is realistic and the materials match it. Members of our team hold Veeva and PromoMats certifications, and we prepare content for your review process from the start.
Read the interactive HCP detail aid case study ›Questions
The coordination of every channel used to engage healthcare professionals, so visits, email, websites, webinars and events form one connected journey rather than separate campaigns.
Multichannel uses several channels side by side. Omnichannel connects them, so each step builds on the last and the next action depends on how the HCP has engaged.
Yes. We build Approved Email and detail aids for Veeva environments and prepare content for review in Vault. Members of our team hold Veeva and PromoMats certifications.
We agree measures for the whole journey at the start, such as reach, engagement by channel and progression between steps, and report against them.
No. We are based in Dublin and work with pharmaceutical companies across Ireland and Europe, with delivery hubs in Canada and India.
Tell us what you have in mind and a senior consultant will respond within one business day.
